Book Description
Micro-independent software vendors, or micro-ISVs, have become both a major source of applications and a realistic career alternative for IT professionals. As for the latter--are you a programmer and curious about being your own boss? Where do you turn for information? Until now, online and traditional literature haven't caught up with the reality of the post-dot.com bust.
Micro-ISV: From Vision to Reality explains what works and why in today's emerging micro-ISV sector. Currently, thousands of programmers build and deliver great solutions ISV-style, earning success and revenues much larger than you might guess. Written by and for micro-ISVs, with help from some of the leaders of the field--this book takes you beyond just daydreaming to running your own business. It thoroughly explores how it is indeed possible to launch and maintain a small and successful ISV business, and is an ideal read if you're interested in getting started.
About the Author
Bob Walsh has been a contract software developer in the San Francisco Bay area for the past 22 years, specializing in desktop information systems. His company, Safari Software, Inc., has for the past decade amazingly focused on the same thing, albeit at a higher hourly rate.
In 2003, as outsourcing finished what the dot.com bust started, he developed MasterList Standard Version, an Excel-based project and task management application. Two years and 40,000 users later, Safari Software, Inc., became a real live tooting micro-ISV by releasing MasterList Professional, a Windows personal project and task management application that, unlike traditional time management tools, gives you total control over your business and personal life while improving how you spend your time.
Before joining the ranks of the computer industry, Walsh was a reporter for several news organizations, most worth bragging about being United Press International (UPI).
