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ISBN 074944276X
Pages 187
Publisher Kogan Page
Author(s) Patricia J Parsons
Release Date September 1, 2004
Hits 281
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Ethics in Public Relations- A Guide to Best Practice [ILLUSTRATED] eBook
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Review
"This valuable guide is based on the premise that public relations practioners 'have the power to make millions of poepl think about specific things in specific ways, ' and therefore, 'have a responsibiliity to ensure that we do so without harming the public or our own repulations.' Parsons teache public relations (Mount Saint Vincent Univ., Canada), and theis book reflects her efforts to develop 'practically useful materials' to help public relations professionals recognize and respond to ethical dilemmas. The book's practicality, evident in the second half, is one of its strengths; it concentrates on strategies for recognizing ethical pitfalls and making ethical decisions with respect to relations with the news media, propaganda versus legitimate persuasion, and internal organizational pressures to exaggerate or tell less than the full truth. However, this is more than a how-to guide; the book's first half--a very readable and relevant distillation of standard theories of personal and institutional ethics and values as they apply to the public relations profession--legitimates the practical questions and strategies in the second half and does so with a skill that many business ethics textbook authors might try to emulate. This volume should be required reading for any student or practitioner of public relations. Summing Up: Essential. Lower-division undergraduaate through professional collections."--M. S. Myers, Canegie-Mellon University in CHOICE
Book Description
Unique practical knowledge and tools to help the reader understand the ethical dilemmas inherent in PR
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