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ISBN 1591408253
Pages 375
Publisher Idea Group Publishing
Author(s) Sandeep Krishnamurthy
Release Date July 29, 2005
Hits 420
Category Business |
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Contemporary Research In E-marketing eBook
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Book Description
Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of key research concepts. Contributions from fields as diverse as marketing, management, MIS, communication, computer science and finance offer exposure to cutting-edge ideas with broad scope and international focus. --This text refers to the Hardcover edition.
About the Author
Sandeep Krishnamurthy is Associate Professor of E-Commerce and Marketing at the University of Washington, Bothell. He obtained his PhD from the University of Arizona in marketing and economics. He has developed and taught several innovative courses related to E-Commerce to both MBA and undergraduate students. He has written extensively about E-Commerce. Most recently, he has published a 450 page MBA textbook titled- "E-Commerce Management: Text and Cases". His scholarly work on E-Commerce has appeared in journals such as Journal of Consumer Affairs, Journal of Computer-Mediated Communication, Quarterly Journal of E-Commerce, Marketing Management, First Monday, Journal of Marketing Research and Journal of Service Marketing. His writings in the business press have appeared on Clickz.com, Digitrends.net and Marketingprofs.com. His comments have been featured in press articles in outlets such as Toyo Keizai, Marketing Computers, Direct Magazine, Wired.com, Medialifemagazine.com, Oracle's Profit Magazine and The Washington Post. Sandeep has advised many companies on matters related to E-Commerce and E-Marketing. --This text refers to the Hardcover edition.
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